I was fortunate enough to listen to Christy Dena today presenting a truly stimulating lecture on Multi-Platform Art versus Commodity Intertexts. Her point of departure was a quote from Henry Jenkins about transmedia storytelling, which she interrogated by tracing the history of cross-media art forms, from pre-internet media such as Twin Peaks to new forms of 3D animation storytelling/art inside Second Life. She discussed the relationship and tensions between what is transmedia art and what is marketing, and invoked her own theorisation of the features that genuinely characterise transmedia storytelling. She raised some really provocative questions about perceptions of what is art, and how some forms are revalued as aesthetic only when somebody renames them as such. I am guessing Christy will be publishing some of her work so I don’t want to pre-empt that and discuss her theories before she is ready, but you can read more on her blog. It has certainly helped crystallise some of my own thinking.