Pew Internet Survey

seagull reports some American stats from the Pew Internet and American Life Project about people’s internet use.

“The Pew Internet and American Life Project found that adult Americans are broadly divided into three groups: 31% are elite technology users, 20% are moderate users and the remainder has little or no use of the Internet or cellphones.

But Americans are divided within each group, according to a Pew analysis of 2006 data released Sunday. The high-tech elites, for instance, are almost evenly split four ways into:

— “Omnivores,” who fully embrace technology and express themselves creatively through blogs and personal Web pages.

— “Connectors,” who see the Internet and cellphones as communications tools.

— “Productivity enhancers,” who consider technology as largely ways to better keep up with their jobs and daily lives.

— “Lackluster veterans,” those who use technology frequently but aren’t thrilled by it.

I think it’s very interesting and wonder how close the Australian experience is. I did the survey myself and came back (surprise surprise) an Omnivore. Here are the characteristics:

Based on your answers to the questionnaire, you most closely resemble survey respondents within the Omnivores typology group.

Omnivores make up 8% of the American public.

Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.

Sometimes I forget how few people are “doing” technology. It all seems so mainstream now, and such a central component of my work and life that I couldn’t imagine being without it.

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