MySpace and LiveVideo Collaboration

I received the following press release inside Second Life about Tila Tequila – from a rep from Big Brother Agency, Endemol. Above is a snippet from the single released on youtube.

ENDEMOL AND INGROOVES STRIKE GROUNDBREAKING PARTNERSHIPS WITH MYSPACE SUPERSTAR TILA TEQUILA;

INTERNET QUEEN SIGNS TO UNITED TALENT AGENCY FOR ALL REPRESENTATION;

MYSPACE AND LIVEVIDEO TO BE KEY MARKETING COLLABORATORS;

TILA’s Debut Single and Video “I Love U” set for worldwide Digital-Only Release

Los Angeles, CA ——- The No. 1 girl on MySpace is set to become the No. 1 girl in the music industry. On February 27, 2007, Internet sensation TILA TEQUILA, who has over 1.6 million friends and half a billion page views on MySpace, is releasing her debut single and music video “I Love U” in a unique way – as an independent, digital-only, global release.

Managed by Strategic Artist Management in Los Angeles and newly signed to United Talent Agency for all areas of representation, TILA has struck a partnership with global entertainment producer Endemol and digital label/distributor INgrooves for a worldwide first – an all digital release of the single and video from the MySpace superstar.

“I’m incredibly excited to have some of the most amazing partners in the US and internationally who understand my vision of trying to do things differently,” TILA TEQUILA says.

The video, a co-production by Endemol and TILA made specifically for the small screen, has been available exclusively on mobile phones around the world since February 14. The single, produced by multi-platinum-selling producer Lil Jon, will be available for an exclusive pre-release through iTunes and then March 13th to the rest of the Internet universe. iTunes will offer the video as a free bonus with the 99 cent U.S. download (prices vary by territory) of the song during the initial two weeks on sale.

Michiel de Gooijer at Endemol comments: “What makes this partnership so significant is that it plugs fans directly into the artist in every possible way. We’ve already had international success working with the music industry and mobile operators on our ‘Get Close To…’ format and this new deal represents another step forward in this area. TILA’s video is tailor made for the small screen and is the kind of rich content that takes mobile entertainment to the next level.”

This is the first ever music video for Endemol, whose credits include global television sensations such as Big Brother and Deal or No Deal. The production company continued its legacy of breaking new ground by premiering the video simultaneously around the world via mobile phones. “I Love U” is available on deck via Sprint USA, O2 UK, Vodafone Netherlands and many others. Endemol is handling direct worldwide distribution of the video and working with San Francisco based INgrooves on the online and mobile release of other assets. Further announcements are expected shortly.

In the US, TILA’s video premier is available exclusively for Sprint subscribers with a Sprint Power Vision phone on the lifestyle channel “Fast Lane,” operated by mobile media power house Versaly.

“We have always envisioned one day working with an artist like TILA, whose fan base is almost entirely digitally based,” said Robb McDaniels, INgrooves’ CEO. “More and more major label caliber artists like TILA are using the Internet and mobile networks to connect more directly with their fans, and INgrooves’ global digital distribution platform and marketing experience support this effort in a cost effective manner.”

MySpace, the launch pad for TILA’s fame is a key marketing partner for the launch of this new model.

Since premiering in mid-February, TILA’s music related and lifestyle videos have been viewed over 1.35 million times on Livevideo.com, another key marketing partner.

ABOUT ENDEMOL
Endemol (Euronext; EML) is a global leader in television and other audiovisual entertainment. The Company creates premium entertainment ideas and sells them to the world’s leading broadcasters. Endemol then produces these shows to the highest standards, creating hits with strong brand value. Subsequently, the company exploits the value of its brands across other media and communications platforms, including, for example, mobile phones and the nternet. In addition to Big Brother, recent international successes include Get Close To…, an interactive made-for-mobile format that allows fans unique access to their favorite band, and interact with them. Endemol, with its head office in Hilversum, the Netherlands, now has subsidiaries and joint ventures in 25 countries, including the UK, the US, Spain, Italy, France, Germany and the Netherlands, as well as in Latin America, India, South Africa and Australia. Endemol is a publicly traded company on Eurolist by Euronext Amsterdam. For more information, please visit http://www.endemol.com.

About INgrooves
Isolation Network is a digital media distribution and publishing company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital provides distribution and administration to large distributors and labels at rates far below the industry standard and INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, check out http://www.ingrooves.com or http://www.theonedigital.com.

About MySpace.com
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, video, mobile communications, instant messaging and more, MySpace has created a global connected community with a wide array of communication choices. As the world’s top-ranked web domain in terms of page views*, MySpace is the most widely-used and highly-regarded site of its kind. MySpace’s international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Italy, and Ireland. (*Among the top 2000 domains comScore Media Metrix, December 2006. For more information on comScore Networks, please go to http://www.comscore.com.)

###

Contact:

TILA TEQUILA
Marcee Rondan
MSO
(818) 380-0400
Marcee@msopr.com

Endemol
Charlie Gardner
+44 (0) 7977 075 643
Charlie.Gardner@Endemol.com

INgrooves
Paloma Belara
PR, INgrooves
(415) 896-2100
paloma@ingrooves.com

Heather Wilson
Weber Shandwick
(310) 854-8244
hwilson@webershandwick.com

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