Soap Opera extends fictional diegetic to online “fake” magazine

In a very clever move, popular soap opera The Young and the Restless has developed an online magazine and blog for a fascinating blend of fiction and reality.  Restless Style is a magazine that is an important part of the YATR storyline, and although fictional, it now exists in the online world so fans can access extra-diegetic videos, info, tips, music and so on. There are fake news clippings about the launch of the magazine, interviews with the “magazine CEOs”, videos of magazine cover shoots, fashion tips and more, all linked to the fictional characters in YATR and yet…. linked to RL fashion events and info like a real fashion magazine might do.  I think it is very clever and wish the show was on Australian free-to-air TV so I could watch for intertextual links.  

I found out about it via one of my favourite pop culture blogs, Pink is the New Blog, here.  

The Extratextuals: the Mediation of Media

Fascinating new blog find (via Christy) – the Extratextuals, a group blog defined as the following:

This is a blog about the media. However, with other blogs on television, film, and the media in general, we wanted to carve out a specific niche. So our blog will focus primarily on the extratextuals that surround the media. By this, we mean everything but the show itself: previews, merchandising, industry buzz, branding, interviews, posters, spatial context, temporal context, related websites, ARGs, spinoffs, spoilers, schedules, bonus materials, transmedia extras, games, YouTube clips, etc. But we’re interested in these things not to be arcane or eccentric; rather, we believe that the extratextuals often make the show what it is. Hence this blog is about the mediation of media.

In hunting for the term extratextual I also came across a wonderful study by Marianne Cantwell, all about fan knowledge and participation in the extratextual.

My Digital Fiction Presentation for Futures in Literacy Conference

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