I’m still keeping track of the cross-media marketing and extra-textual conversations surrounding Sex and the City - but here’s the official poster and teaser trailer.
To keep up with the marketing and conversations (debates, arguments, gossip etc…) there’s an official blog now -
Categories: Media and Popular Culture
Tagged: cross-media, extratextual
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2 responses so far ↓
sparcoz // January 27, 2008 at 4:36 am
I too, find it interesting how many things in society are going cross-media. For example the series 24, and how they had “mobisodes” that were for viewing on mobile phones. These lasted about 1 min each, and involved some of the same characters as in the tv series. 24 is also in production I believe for a film version, much like Sex and the City.
I’m definately looking forward to both films!
X. Dell // February 3, 2008 at 1:08 am
The Net has really taken on a life of its own, and is in some ways very similar to television of the 1940s and 1950s (other ways very different). So it would make sense that you would see a more diverse media effort to engage a consumer market, especially since computers make it so easy to do marketing research.
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